Why is titling this blog post so difficult?

Historic preservation part 2… The problems that were so evident with the last reading have gotten worse, it would seem. The most problematic section of this reading for me was the “Historic Preservation and the ‘Experience Economy'”. And I found it problematic because it equated history, and it’s preservation to a Starbucks coffee. I find it absurd that communities should market themselves as being a white chocolate mocha frappuccino because some people think people don’t like regular coffee any more.
Again I am drawn to my experience in Nampa. There had been a push to renovate, rejuvenate, and revitalize the downtown area, complete with metal signage touting the railroad history of the neighborhood. The city fathers seemed to follow the “Main Street Program’s Four-Point Approach”. They even found private funding to renovate the theatre, which would help increase foot traffic and bring more people downtown.
But because they tried to make downtown a fancy coffee, they lost out on all the people who drink Folgers. Time passed, the returns on investments did not meet forecasted expectations, and the next batch of city administrators decided preservation was not worth the time or treasure. Now the city is minus more historic buildings because (as I said last time) it’s much more expensive to bring old buildings up to code than it is to knock them down and build something new.
Which leads to THE problem of historical preservation here in the West. The vast majority of those in authority believe that historic buildings are only of value if that value can be monetized. Thus the problem with capitalism, and society as a whole.
And I should probably stop now, before I go further down that particular rabbit hole.